NRFBIGSHOWARTICLE

Join us at the NRF16

From 17 to 19 january, we will attend to the Retail’s Big Show. Don’t hesitate to contact us if your want to meet. “NRF earned the nickname “Retail’s BIG Show” years ago and because the name was so appropriate, it stuck. Today, Retail’s BIG Show is NRF’s flagship industry event held annually in New York City. The four day event offers unparalleled education, collegial networking, and an enormous EXPO Hall full of technologies and solutions. After more than a century, Retail’s BIG Show is still the place – the only place – where you can see and experience all things Retail. It is truly one-stop-shopping for industry professionals from around the world. The BIG Show presents visionary leaders with game-changing ideas to help elevate your perspective of the industry and your business – then put this knowledge into motion. At the BIG Show, the entire horizon of possibilities available to get you to the next level come into focus as you explore innovative ideas and insights from your peers, partners and competitors.” Learn more here: http://bigshow16.nrf.com/about

OnlineVSOffline

Online vs Offline

If e-commerce is seen as more and more of a competitor to traditional shops, its share in retail sales only represented 6.0% in 2013 in France (6.9% expected in 2014). The most mature market in Europe is that of the UK (12.1% in 2013 with 13.5% expected in 2014) who are even placed in front of the US (10.6% in 2013). E-commerce however is a particularly dynamic sector. In 2014 the development of online sales will be 11.9 times greater on the European average than the development of traditional sales. In France, the rhythm of development of online sales will even be 17.3 times greater. It is also important to note that payment methods are not yet unanimous in Europe. Between the different Countries the methods chosen differ greatly: if the credit card is the principal method in France, other Countries prefer a bank transfer, prepaid card or even payment on delivery.

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Spending per e-shopper

Even though the frequency of purchases is very similar in Europe to the United States (13.3 v 13.9 purchases in 2013) the study reveals that the average value per customer purchase is much greater across the Atlantic (82.5€ in 2013, 46% greater than the European average of 56.40€). The British cyber-buyers are those who spend most and who, with the Germans, purchase most frequently; whereas France is placed 5th with an average value per customer purchase of 55.30€ and 14.1 products purchased on average in 2013. As for cyber-buyers annual spending, the Americans, with purchases up to 1143€ in 2013, have spent 52% more than European buyers (751€ on average), but often we find only 4% ahead of the UK (1094€). French cyber-buyers have spent on average 779€, an amount slightly higher than the European average.

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E-Commerce in Europe: 2013 key figures and 2014-2015 prospects

The French are the third largest European online consumers behind the Germans and the British. In 2014, French cyber-buyers should spend 908€ each against 1267€ in the UK. The UK confirms its position as European e-commerce leader. 67% of the population have purchased online in 2013. This year, sales the other side of the Channel should generate in total 53B€, an increase of 15.8% on 2013 figures. Germany follows with 42B€ (+22%) and France is classed third (31B€, +17%). European e-commerce is growing more rapidly than in the USA but spending however does remain lower. If the total number of cyber-buyers is similar on the 8 key markets studied in Europe (175.2 million) and the United States (171.2 million), the weight of the American market is today 49% greater (196B€ spent in the US in 2013 against 132B€ in Europe). E-commerce represented 6% of retail sales in France in 2013 and should reach 6.9% in 2014. Online market growth will be 17.3 times greater in 2014 than the growth of traditional sales (16.5% v 0.9%) Online payment methods differ greatly depending on Country. E-shoppers in the UK, France and the US choose mainly credit cards, whereas the Spanish and Italians prefer a prepaid card, in Germany the most widespread method of payment is via bank transfer.